Do you have cable?

Visited the Stockholm Furniture Fair this week and stumbled on a lovely mini-trend which i call "why-hide-the-appliance-cable-away-when-it-looks-this-good ?
Erika Lövqvist has designed these poetic Water Lily lamps and showed the in the the UNG7 exhibition in the Green Room, http://www.ung7.se/

In this next one the cable is, in fact, the appliance.
It is a radiator by Hedvig Af Ekenstam who also participated in UNG7.

This pretty cluster is by the classic Danish company Le Klint but I think the braded cable is gives this light a new dimension www.leklint.com .

The last pic (below) shows colorful lamp cable from www.frinab.se , an electrical company who specialize in unusual and good looking lighting cable. If you want to have your own cable design made up, their the company for you.